Served as Creative Director for North America, leading regional execution.

Collaborated with a global creative team across markets.

Defined vision to deliver scalable, premium visuals that aligned Nike’s visual identity with Amazon’s customer-first experience.

Developed creative strategy to align Nike’s identity with Amazon’s constraints.

Directed PDP treatments with dynamic visuals, storytelling, and feature highlights.

Elevated the shopping journey with contextual photography, tactile interactions, and clean brand-forward design.

Led execution across cross-functional teams (photographers, stylists, retouchers, Amazon merch teams).

Nike needed to launch on Amazon with a brand-first approach—balancing Amazon’s structured PDP environment with Nike’s bold visual language.

The challenge: How do you elevate transactional content (product pages) into an engaging brand moment?

Directed creative using virtual production for efficient, high-quality content creation.

Produced premium PDP visuals, enhanced video content, and contextual brand imagery.

Ensured brand consistency, seamless execution, and storytelling impact across Amazon’s platform.

Successfully reintroduced Nike to Amazon with a high-visibility launch.

Set a new benchmark for brand elevation in e-commerce.

Delivered premium scalable assets for long-term use.

Increased customer engagement and retention through story-driven content.

Created a replicable creative framework for future global brand activations.