Below the fold content

Below-the-fold content enhances cx by allowing user to engage with bold visuals and key product highlights, on top of the deeper pdp storytelling, reviews and technical details at their own pace. On Nike’s Amazon storefront, this layered approach mirrors an athlete’s journey - starting with an impact, then delivering depth - creating a more immersive and most importantly, an informed shopping experience. It has never been done before on Amazon and I want to make it as a part of a brand activation.